The ice cream went viral out of the gate, and the couple have made their brand as much a mission as a mouthwatering treat. Additionally, Food Business News reported in 2018 that the company had purchased New York-based Ciao Bella Gelato.

The company is growing rapidly with its 2020 launch of the expansion line Helados La Neta, a collection of authentic Mexican flavors (via New York Times). Though the brand is now perhaps just as well-known for its stuffed cookies, ice cream remains the center of its solar system. It also makes a point of working with sustainable and equitable suppliers, such as certified B-Corp chocolate growers. With wild flavors like strawberry & espelette (a flavorfully spicy French-grown pepper popular in Basque cooking) and toffee-toasted almond, High Road follows its heart and stomach to create satisfying taste combinations. High Road says its richness is derived from the above-par 16% butterfat content, which tracks very well with High Road's marketing message of 'handmade by chefs' with each flavor's high-quality ingredients produced onsite from scratch rather than sourced from third-party manufacturers.

Tillamook ice cream smaller