Greatest sales deck andy raskin how to#
Greatest sales deck andy raskin pdf#

Horowitz says, 'The story must explain at a fundamental level why you exist. Both of these can be useful tactics but aren't the kind of strategic narrative or messaging we are looking for.

Greatest sales deck andy raskin how to#

Marketing pros master the art of commercial language and know how to build a communications plan which appeals to the media. We might quickly think this is a job for the marketing department. ‍ Refining a strategic narrative should be on the CEOs agenda It should state who we are as a company and explain what makes us unique and how we, as a company, believe value is created. So that said, strategic narrative is not just any story. A good story is brief but comprehensive enough to communicate our strategy and we should think of pitch decks more as vehicles for telling our stories to the investors. Our core story defines our company culture and future product development, motivates team members, and makes our vision easier to understand. And of course, in addition to investors, we want the attention of our future employees, partners, and customers. Such stories have, for instance, led Andreessen-Horowitz to invest in multiple startups. ‍ Attracting investors with a compelling narrativeĪ strong, compelling, and authentic story can be a way to catch an investor's attention. Without a good story, we might find it challenging to get the right people to join our company, work on the product, and to find people willing to invest in our business. We might have a great product, but with the help of compelling storytelling, we can push our company into the next level. If you make your story better, you make the strategy better.' Horowitz said: 'The mistake people make is thinking the story is just about marketing. Nonetheless, people still think stories and storytelling only as ways to deliver the brand message to the customers. 'The company story is the company strategy,' he says. Silicon Valley heavy-weight Ben Horowitz, said that companies who have failed to articulate their story don't have a clear and well-thought-out strategy. ‍ Companies without a clear story lack a clear strategy Companies seem to understand this, but we still often see that the actual execution is done inadequately. To this day, Sinek's 'Start with why' has reached more than 10M views on YouTube, and companies around the globe are racing to tell us why they exist.īut to truly activate the benefits of having a strong purpose and the WHY we need storytelling. We have now stepped into the age of purpose-driven business, and asking WHY has become almost a regulatory part of every new business plan. Fortunately, things have changed, and the idea of having a compelling purpose has taken a permanent place in the business world. Companies focused on describing the problem and the solution. This is the big hook and it grabs attention because change creates uncertainty (and opportunity).In the old world, people didn't care about the WHY, and the messaging was mostly fact-oriented. Identify a big and relevant change in the world.

Greatest sales deck andy raskin pdf#

In his analysis he has highlighted 5 key elements below, which we have also put into a PDF template that you can download.Įlements of a brilliant sales deck: 1. So what makes a brilliant sales deck? Luckily Andy Raskin, the man behind some of the most successful investor pitches in Silicone Valley, has officially awarded the title to the “Greatest Sales Deck Ever” to Zuora and has pin-pointed why it’s so good. I thought to myself, this is actually a great sales deck and one of the best examples I had seen.

While most companies can tell you what their company and products do, they don’t know how to make it relevant as well as engaging. What was different about this company’s sales deck is that the first slide warned of an issue that until now, I didn’t know that I needed to solve - the need to maintain good office hygiene in order to minimise employee sick leave.

At this point, your prospect has already formed their first impression and won’t change their minds. Traditional pitches may start with introducing the history of the company, why they are so good, then list their products, features and benefits. Before this initial meeting I had dismissed it as merely a quick meet and greet, however on presentation my opinion changed within 2 slides this company’s sales deck, effectively convincing me that sanitary services were in fact neither boring nor irrelevant. After many years of seeing a parade of account managers pitch all sorts of services to our business, it was a hygiene disposal company that did the job of attracting my attention, then maintaining it and ultimately winning our business.